1. Tesla Cybertruck: 70,788 Units Sold
If you feel like you see Cybertrucks everywhere you go, that’s not just because their distinctive styling makes them stand out on the road. Tesla has sold quite a few pickup trucks in the past few years, which may seem surprising given the Cybertruck’s polarizing design and numerous recalls early in its production run. Tesla started selling the Cybertruck in 2024, and that was the strongest year of sales, suggesting that eager early adopters made up much of the early run of 38,965 units sold that year. Sales declined to around 20,000 units in 2025, and through the third quarter of 2026 Tesla has moved an estimated 11,586 units.
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2. Ford F-150 Lightning: 65,587 Units Sold
Ford was one of the first to enter the electric-truck market, and its strategy hinged on the F-150 Lightning’s similarities to the top-selling F-150 pickup. The F-150 Lightning has since been discontinued, ending production in 2025, but it managed to rack up a significant number of sales. Keep in mind that the Lightning went on sale for the 2022 model year, well before many of the other models on this list, so the sales totals here reflect only the latter half of its production run.
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3. GMC Hummer EV: 34,805 Units Sold
General Motors’ Hummer EV pickup was also early to the trend, debuting for the 2022 model year like the F-150 Lightning. But it took a completely different approach with its wild styling, mega-horsepower powertrain, and ridiculous off-road capability. GMC added an SUV sibling for 2024, and the caveat to the Hummer’s sales numbers is that they include both body styles. GM doesn’t report those figures separately, so it isn’t possible to break out sales for the pickup alone.
4. Chevy Silverado EV: 24,030 Units Sold
Chevy’s electric version of the Silverado pickup got off to a slow start, racking up less than 8,000 sales in 2024, its first year on the market. Those numbers picked up for 2025 as Chevrolet added lower-cost variants meant for fleets, cresting 11,000 units that year. But demand appears to have softened once again, as Chevy moved only 5,327 units through the first three quarters of 2026.
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5. Rivian R1T: 23,110 Units Sold
The Rivian R1T holds the distinction of being the first modern all-electric pickup truck to reach production, beating both the F-150 Lightning and the Hummer EV to market. As an independent startup without an established dealer network or brand legacy to lean on, Rivian has built its customer base from the ground up — making its cumulative sales total a notable achievement in a segment now dominated by legacy automakers.
