Fans Can Go Wild With The New Ford Bronco Build & Price Configurator

If you’re itching for a new Bronco or Bronco Sport, you can now get one step closer. Ford recently launched the Bronco build-and-price configurator, which lets you see different exterior color options, material choices for the interior, and dozens of accessories. To date, Ford has logged nearly 200,000 reservations for the Bronco, which comes in both two-door and four-door configurations. 

“The color and material offerings of the all-new Bronco and Bronco Sport are genuine and trusted, and establish a visceral connection between nature and the authenticity of this new family of rugged SUVs,” explained Missy Coolsaet, Bronco color and materials designer. “They motivate our customers to return to the wilderness and challenge themselves – and Bronco takes them there in a carefree, spontaneous way.”

2021 Ford Bronco: Exterior Color Options

Ford describes the exterior color palette as a mix of earthy grays, blues and blacks, and reds and oranges that each pay tribute to the first-gen Bronco, which hit the road in 1966. Velocity Blue and Cyber Orange Metallic Tri-Coat, for example, are inspired directly by the first-gen Bronco. Lightning Blue is available for the limited run of First Edition Bronco two- and four-door models.

Antimatter Blue, available for both two- and four-door Broncos, is a deeper hue while Alto Blue Metallic Tinted Clearcoat, available for the Bronco Sport, has elements of green. New colors include Area 51 (a smoky teal), Cactus Gray, and Kodiak Brown, the latter being available for the Bronco Sport.

The more traditional colors for the Bronco and Bronco Sport include Oxford White, Iconic Silver, Carbonized Gray, and Shadow Black. Rapid Red Metallic Tinted Clearcoat, borrowed from the Mustang, is available for both the Bronco and Bronco Sport. Race Red, a popular F-150 color when the Ecoboost engine first appeared in the truck in 2011, is available for Bronco two- and four-door models.

2021 Ford Bronco: Exterior Color Gallery

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