Cadillac Lyriq and GMC Hummer EV Show Off in GM’s Super Bowl Ads

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  • General Motors’ Super Bowl ad featured two of its upcoming electric vehicles: the Cadillac Lyriq and the GMC Hummer EV.
  • The Cadillac Lyriq is set to arrive in late 2022, while the GMC Hummer EV will arrive in the fall as a fully loaded Edition 1 model—cheaper models, including an SUV, will follow.
  • The 2023 Lyriq is expected to start at around $60,000, and the 2022 Hummer EV Edition 1 starts at $112,595.

    General Motors has promised that it’ll have 30 electric vehicles in its lineup—Buick, Cadillac, Chevrolet, GMC—by 2025. Both of the EVs—the Cadillac Lyriq concept and the GMC Hummer EV—featured in its Super Bowl advertisements, one starring Will Ferrell, Kenan Thompson, and Awkwafina, and another with Winona Ryder and Timothée Chalamet aren’t even in dealerships yet, though. And they won’t be for some time.

    cadillac lyriq concept

    General Motors

    cadillac lyriq concept super cruise

    General Motors

    Cadillac says that the Lyriq will be available late next year as a 2023 model, and it’ll be the first electric Caddy. Both single-motor rear-wheel drive and dual-motor all-wheel drive models will be available, and GM is targeting more than 300 miles of range. Its flashy design is 80 to 85 percent complete, Cadillac says, and a 33-inch LED display covers the dashboard. The latest version of GM’s Super Cruise hands-free driving technology, which is currently an option on the 2021 Escalade, CT4, and CT5, will also be available.

    gmc hummer ev with awkwafina

    GM

    The GMC Hummer EV will arrive in the fall, but only in fully loaded Edition 1 guise, which costs over $110,000. Other models, including an SUV version, will join the lineup for later model years priced starting at $79,995, $89,995, and $99,995. The Edition 1, shown here, includes 35-inch tires, an adaptive air suspension, skid plates, and “Crab Mode”, which uses the rear steering to move diagonally. Super Cruise is standard on the Hummer, and it also has up to 1000 horsepower.

    Both vehicles will use GM’s new Ultium batteries, which use less cobalt than other electric vehicle batteries. GM says that its biggest battery will be capable of up to 400 miles of range. Other upcoming EVs from General Motors include the Chevrolet Bolt, Bolt EUV, and an electric pickup as well as Cadillac’s flagship EV, the Celestiq. Honda will also use GM’s technology in two of its own future EVs.

    Audi Norway has released a few advertisements starring Kristofer Hivju from Game of Thrones, including one where Hivju finds Will Ferrell’s smashed globe, in response to GM’s Super Bowl ad, but they won’t air during the big game. The ads feature the German automaker’s electric e-tron SUV.

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